Product designer · London

Design that moves
the needle.

I marry elegant design with great customer UX — driving bookings, sales, and conversions that stand out from the crowd. Accessibility advocate. Design Systems lover.

Conversion UX Design Systems Accessibility UX Research 8 yrs UX · 15 yrs Web
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How I work

The process

01

Discovery

  • Briefing & onboarding
  • GA sessions
  • Product business goals
  • Competitor research
02

UX Design

  • Wireframes
  • User flow
  • App flow
03

UI Design

  • Moodboard & concept
  • Layouts design
  • Responsive design
  • Design system
04

Prototypes

  • Clickable prototypes
  • Animation
  • Development handoff